User Experience

 

Expertise

I enjoy working to improve user experiences. Through my work at Google, Facebook, research, teaching assistantships, and internship, I have learned a variety of methods which I've applied both in the US and abroad. These include survey design and analysis, persona building, heuristic evaluation, cognitive walkthroughs, user interviews, ethnography, in person and remote usability testing, and quantitative analysis. I've worked at all phases of product development from formative interviews through post-launch monitoring. My favorite work is formative or big picture research, trying to understand what the users' needs are and how we might be able to meet those needs.

 

Projects

Google: I am a User Experience Researcher at Google working on Ads and Commerce. Since joining, I've designed and analyzed quantitative and qualitative surveys, conducted usability testing, run formative interviews, run international studies, and worked closely with the design team. Most of my work is currently done in Google Drive, Camtasia, Excel, and Google Consumer Surveys. Please sign up for Google usability studies!

 

Previously, I interned at Google as a User Experience Research Intern. I worked on two projects of my own. The first was a formative study that resulted in data-driven personas based on data collected during user interviews. The second was usability testing for an existing project. The usability testing we ran using the RITE method. I worked collaboratively with a designer and we discussed and implemented changes between usability tests.

 

Facebook: I was a member of the Facebook UX research team. I supported News Feed, Videos, and Follow at various phase. I designed and analyzed both quantitative and qualitative surveys, facilitated interviews and usability testing, monitored product launches, and suggested product changes. I worked with SQL, R, Excel, Qualtrics, and various internal tools. In addition, I completed engineering bootcamp and datacamp.

Nonprofit web redesign: As a community volunteer, I advised the technology committee of a local non-profit. The primary task was redesigning the website. I did several sketches with pen and paper as well as some Balsamiq mockups to give others some idea of what was possible. Sketches and Prototypes

Cyclopath: I have been a member of the Cyclopath research team at GroupLens Research for over three years. During that time I have been one of the stronger voices for improving usability of the site. Some specific projects that I worked on:

History Browser: Cyclopath is a geographic wiki and, as a wiki, one of the important things is that users be able  to view changes that have been made. We have struggled with how to display this to users. This prototype is from 2009. Cyclopath History Browser

User Survey: In order to better understand the results we'd gotten from quantitative log analyses, we sent a survey to all our users. Over 400 users responded and we have only been able to analyze a fraction of the survey data so far. Survey (pdf)Paper from survey (pdf) results

Persona Creation: Using the survey data, I created five data driven personas for the Cyclopath team. The personas were initially crafted using clustering techniques and then minor modifications were made, names were assigned, and the personas were introduced to the team. For a copy of the personas, please email me: Personas

Interviews and User Testing: To gain more insight into survey responses, we met with seven of our users for one hour interviews. In addition to asking questions about their cycling habits and use of Cyclopath, we also did some basic usability testing (using Silverback). Script (pdf)

 

Active Prevention: This project resulted from a class called e-Public Health: Online Public Health Interventions. I was the sole computer science student working with a team of public health students. We created a website to help women with gestational diabetes learn more about the disease and how to reduce their elevated risk for type 2 diabetes following delivery. The site is prototype status and is not a fully functioning site. It was built in 2007. Active Prevention Site

© 2018 Katie Panciera

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